TIPS ON ESTABLISHING ONLINE PRESENCE DURING CORONAVIRUS PANDEMIC

The Coronavirus pandemic has brought us to a world full of uncertainties and instabilities. Governments worldwide were forced to formulate decisions that will greatly consider public health and safety. Community quarantine and social distancing became the measures to contain the pandemic. Learning institutions, businesses, leisure, commercial and religious establishments were non-operational. People were mandated to stay at home. Economies are starting to collapse. Small and medium enterprises worldwide were on the brick of bankruptcy due to extended quarantine. In order to cope and minimize financial damages, a number of businesses recently shifted their operations and strategies into building an online presence.

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To help businesses transition to the ‘NEW NORMAL”, here are some tips to create online presence during this pandemic.

1. Create a social media account

Social media platforms (such as Facebook, Instagram, Twitter, and LinkedIn) enable businesses to inform their customers who they are and what they could offer while being able to share important updates or information.

2. Establish your Online Business Brand

In order to stand out against competition, consistency in posting and advertisements help client remember a business. It usually takes 5 to 7 impressions before a client remembers a brand.

3. Start a Social Media Campaigns

Community engagements allow emotional connection between a customer and a brand. Highly engaged customers tend to buy and promote more.

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